Author: Madeline Lenz Throughout history, beauty standards and trends have shifted significantly. These changes saw varying degrees of drama and minimalism, from the iconic pin-up style in the 40s and 50s to the infamous 80s big hair. Those who lived through the 90s can tell you all about the 90s brow; thin, sharp and often over-plucked. Today, people […]

Author: Madeline Lenz From mascara to falsies to lash extensions, intensifying the eyes is a popular choice in aesthetic applications. Even those who don’t wear a lot of makeup will often swipe some mascara over their lashes for that extra pop. For individuals that have blonde lashes, want a low-maintenance routine, or have natural lashes that can’t […]

Author: Madeline Lenz Picture this: You’ve spent a great deal of time at the gym, have researched the best exercises and built a great fitness routine. You eat right, keep your snacks in moderation and ensure you’re getting the proper servings of all the food groups. But no matter how many squats you do or healthy new recipes […]

Author: Madeline Lenz It’s no secret that the lash extension business has boomed over the past couple of decades. Head to any mall, and you’re bound to see people with voluminous eyelashes radiating effortless confidence and flair. Available in an array of different lengths and styles, lash extensions have become widely popular for their glamour and convenience, […]

Author: Madeline Lenz Those inflicted with acne throughout their lives have lived through the physical and emotional challenges that go hand in hand with the skin condition. Between lesions, redness, inflammation, and more, acne can bring about feelings of embarrassment and lower self-confidence as the skin goes through an internal battle with bacteria. People with acne will […]

Many people underestimate the power of a well-shaped eyebrow. The right brow can completely transform your face, giving you a polished and put-together look. Unfortunately, achieving the perfect brow requires more than just a little plucking. Tweezing alone can often do more harm than good, leaving you with uneven, patchy brows. That’s why it’s important […]

IntroductionThere are countless opportunities for entrepreneurs in the beauty industry. With the right combination of hard work and creativity, it is possible to build a successful business in this exciting field. However, growing a beauty business takes more than providing quality products and services. Customer FeedbackAs a beauty business owner, you know that customer feedback is […]

What is a Lash Lift?A lash lift is a process where your lashes are “lifted” up and away from your eyes, giving them an instant lengthening and volumizing effect. The treatment involves placing your lashes on silicone pads, which are then “glued” to your eyelids and lash line. A perm solution is then applied to your […]

Lash lifts are a popular treatment that can help your clients achieve long, luscious lashes. Unlike extensions, which require regular maintenance, lash lifts last for several weeks with no upkeep required. Plus, they are much less expensive than extensions, making them a budget-friendly option for your clients. Moreover, lash lifts are relatively quick and easy […]

If you’re like most women, you want thick, voluminous lashes. But getting there can be a challenge. You can use an eyelash curler, primer, and mascara to create the look you want, but sometimes it just doesn’t quite cut it. So what’s the solution? Volume eyelash extensions! Unlike classic lash extensions, which add length to your […]