The beauty industry is one of the largest industries world wide. On top of that it is always growing and expanding. This makes it important to ask yourself what you should do to set yourself apart from the crowd. If you want to learn more, here are 5 tips on how to market yourself in the beauty industry.
Sell your clients on you and your brand. Your overall aesthetic is a big selling feature when it comes to clients. Take your values and put them into your brand to create an authentic business that people feel they can trust. There are a million different ways to market yourself but having a strong foundation with your brand will allow you to always move forward. Having consistent colours, fonts, logos that correlate with your brand, will show potential clients they can depend on you.
Email marketing is a great way to connect with customers and keep them up to date on your brand. Giving people the option to provide their email in exchange for updates is a great tool for reaching out to loyal and interested clients. Make sure you have a goal for your emails to limit the possibility of spamming people. Test your market, start off by sending a few emails a week and see how your audience reacts. Using a software that allows you to monitor your open, click, and unsubscribe rates will allow you to see your results. Ensure each email has a purpose, customers don’t react well to spam.
It is essential to engage with your clients and possible clients through social media. Honing in on 1-2 platforms is sure to help grow your small business. Posting at least once a day ensures people become familiar with your brand. By doing this, you will notice a major increase in engagement as you will become more present in your followers’ feeds. However, it is important to be intentional about what you post. Post quality photos taken with iPhone portrait mode or a professional camera to show potential clients your talent. Before and after photos are a great way to showcase your work and make people want to book with you! In addition, posting original content is key. It’s boring to see the same meme or quote over and over again, so get creative!
Give your clients an experience they will remember and want to come back for. A space that is clean and reflects your brand will portray professionalism and allow you to work more confidently. Having a space that ensures the comfort and experience for the client, will show you care for them and the service you are providing. A great way to grow your business is through word of mouth, so having an “Instagram Worthy” space will have your clients talking and maybe even sharing a photo on their own page.
Be an expert in your field. Nothing makes you more trustworthy than knowledge. As a beauty professional, you have so much to offer. Sharing educational content will allow your clients and followers to see you as someone who is truly passionate about what they are doing. Make yourself a resource in the industry and start sharing your expertise to help build your brand. Make a goal of being your follower’s go to source.