Got a bit of the entrepreneurial spirit in you? You might want to consider opening your own spa after you finish beauty school. It’s a great opportunity to put everything you learned at school to the test and you’ll also get to be your own boss!
One great way to get the word out about your new business is to turn to social media. Thoughtful posts to different social media accounts can get people excited about the services you provide and help direct them to your door.
Want a few tips on how to use social media to promote your business? Here are some helpful pointers.
Tip 1: Use Great Photography to Show Off What You Can Do After Beauty College
Just about everyone has access to a phone or laptop with a high-resolution screen and a lot of people use photo-heavy social media networks like Facebook, Instagram, and others. For that reason, great photography is becoming a really big part of the social media experience.
Beauty treatments and their results are an especially big draw on social media, so grab your camera and get snapping! Do before-and-afters for facials, show off great nail treatments, or anything else that showcases the skills you learned at beauty college
. Sharing beautiful shots of your handiwork will let people see for themselves the benefits your spa has to offer and might entice them to visit you!
Use pictures to show off the many services offered by your business
Tip 2: Use Facebook Messenger as a Direct Communication Tool
Facebook is a great platform for people looking for general information about a business’ operating hours and location, but there’s a lot more you can do with this social media platform. Many businesses now allow customers to speak directly to an employee through Facebook Messenger. Why not do the same for your own business?
Clients love convenience and if they’re already on your Facebook page and have a question, what’s more convenient than sending you a message right there? You can leave a welcome message explaining that you might not reply right away—you’ll probably be busy with all of your clients—and then reply as soon as it’s convenient. You can answer any questions clients might have about your work and even let people book appointments through Messenger. You’ll have a devoted, grateful client base in no time!
Use Facebook to communicate with customers at your convenience
Tip 3: Use Social Media to Grow Your Professional Network After Beauty College
Social networks aren’t just great for connecting with the public—they’re also a great way to get your name out there within the industry. If you’ve got dreams of growing your own business after your medical aesthetics courses
, doing some networking and making connections with established professionals is a great idea. You can find collaboration opportunities and get your own name out there as a knowledgeable beauty professional.
The main social network for making professional connections is LinkedIn, and it has many different communities—like the “Cosmetics and Beauty Network”—that you can join to expand your network. Join the communities you like and start talking to people! Share what you’ve learned about starting your business, take notes on things other people have done that you think are interesting, and share a little bit of your own expert perspective. Your training will mean that you know all about the latest industry-standard products and technology, so you’ll be able to contribute a lot of value to the online conversation!
Do you want to get a medical aesthetics diploma in Mississauga?
Visit International Beauty Institute to learn how to get started!