A beautifully baked makeup look by a student at IBI
An old technique brought back to life by Youtube Gurus and Kardashians, ‘baking’ is the latest makeup industry must-try!
If you’re as obsessed with beauty as we are you’ve probably noticed this one. You may have even worn it yourself. It’s all about using a combination of liquid foundations and setting powders to create a creamy, creaseless, flawless finish.
At International Beauty Institute (IBI), we take passionate people like you and give them the hands-on practice, training, and experience they need to make careers out of mastering these kinds of trends. If you’re ready to take your skills to the next level, take ‘baking’ out of the kitchen with our simple guide.
Serving Face: A Beauty Industry Secret Hitting the Mainstream
“‘Baking’ or ‘cooking’ is a very old makeup technique,” Mario Dedivanovi (Kim Kardashian’s makeup artist) tells Glamour. “It’s basically a heavier way of applying concealer and setting it with loose powder. It gives a very matte, full-coverage finish to the skin.”
Baking began as an old-school powder trick used to set concealer for long-lasting wear—the kind of beauty ritual your grandmother might have loved. Considered unfashionably heavy for a time, baking exclusively became a go-to routine for drag queens. By giving fierce face that would survive the club scene without budging or smudging, drag queens inspired top makeup artists like Mario to bake his non-drag clients’ faces for picture perfect skin.
Enter Kim Kardashian and the era of Instagram, and now everyone from Taylor Swift to Angelina Jolie can be seen sporting baked faces online.
“What was once a traditional and customary application has now re-emerged as fascination in social media,” explains Dior Beauty Brand Ambassador, Daniel Martin.
How to Bake a Face after Makeup Artist Courses: Layer, Layer, Layer
Ready to join the #bakedmakeup
movement? In a top makeup artist training program
like the one offered at IBI, you’ll get to apply the following steps to bake the faces of real-world classmates and clients:
1. Apply a full face of colour-matched liquid or cream foundation to your classmate or client
2. Add a thick layer of liquid or cream concealer in upside-down triangles under the eyes and onto other problem areas
3. Blend the concealer and foundation into the skin until its edges disappear (even down onto the neck)
4. Brush a generous coating of loose face powder onto the cheeks, chin, and forehead
5. Bake it! In Daniel’s words: “Let this sit and ‘cook’ on your face, allowing the skin to meld with what’s on top of it.”
6. Dust the powder away with a clean makeup brush, and that face is ready for its close-up!
“It takes some practice and really good blending to perfect it and make it appear smooth,” Mario explains.
Once you master the method, you can achieve a flawless finish that lasts—as the particles of absorbed setting powder will continue to soak up the face’s natural oils as the day goes on.
A makeup artist applies setting powder to her client’s face
When Should Grads of Makeup Artist School Use Baking on Their Clients?
If you’re considering enrolling in makeup artist courses
, the idea of a poreless, creaseless, flawless foundation might sound like the perfect way to put your skills into action. But be careful! Baking isn’t for everyone, and it isn’t for everyday wear.
Daniel doesn’t recommend this process for an everyday look because it can appear too heavy to the naked eye. He advises budding makeup artists to save it “for a special occasion.”
“I would not recommend this technique for every day at all.” Mario agrees. “I personally use it from time to time depending on the job —usually on a celebrity who likes a very dramatic, long-lasting matte finish to the face or if I’m working on a stage performer.”
Are you interested in kick-starting your own professional beauty career with makeup school?
Visit International Beauty Institute to get started!